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niendorf – MSE

Tag: niendorf

Good to Great, or Just Good?

Posted by admin In Enterprising Mind, Uncategorized

In this article Niendorf and Beck, of University of Wisconsin, Oshkosh content that due to two fatal errors, arguably one of the most influential business books ever written, Good to Great, provides no evidence that applying the five principles, of the book, to other firms or time periods will lead to anything other than average […]